Meghan Markle Reveals Oprah's Unexpected Impact on Her Lifestyle Brand: A Podcast Exclusive

2025-04-29
Meghan Markle Reveals Oprah's Unexpected Impact on Her Lifestyle Brand: A Podcast Exclusive
InStyle
  • Inside Meghan Markle's Business Philosophy: Duchess Meghan recently shared a surprising revelation about Oprah Winfrey's influence on her burgeoning lifestyle brand during a candid conversation with IT Cosmetics founder Jamie Kern Lima on her podcast.
  • More Than Just a Friendship: While known for their close friendship, Markle detailed how Oprah's advice and mentorship have shaped her approach to business and building a brand rooted in authenticity and purpose.
  • Lessons in Connection and Impact: The conversation delved into the importance of connecting with audiences on a deeper level and creating products and experiences that genuinely make a difference. Markle highlighted Oprah's ability to foster meaningful relationships with her audience as a key inspiration.
  • A Focus on Authenticity: Markle emphasized the significance of staying true to one's values and creating a brand that reflects those values. This resonated with Kern Lima’s own journey of building IT Cosmetics, a brand known for its honest and relatable approach to beauty.
  • The Power of Storytelling: Both women discussed the power of storytelling in building a brand and connecting with consumers. Markle noted how Oprah's storytelling prowess has shaped her own approach to sharing her experiences and building a community around her brand.
Meghan Markle, the Duchess of Sussex, is steadily carving out a new chapter for herself beyond her royal duties. Her podcast, a platform for insightful conversations with inspiring women, has quickly become a destination for those seeking wisdom and motivation. In a recent episode, released on April 29th, Markle engaged in a revealing discussion with Jamie Kern Lima, the founder and CEO of IT Cosmetics, offering a glimpse into the thinking behind her own lifestyle brand. The conversation centered around the profound impact Oprah Winfrey has had on Markle's business ventures. While the two women share a close friendship, Markle underscored that Oprah's influence extends far beyond personal connection. She spoke of Oprah's mentorship and the invaluable lessons she's learned from observing her approach to building a media empire and connecting with audiences. Markle highlighted Oprah's remarkable ability to forge genuine connections with her audience, emphasizing that this is a principle she strives to emulate in her own brand building. The conversation underscored the importance of authenticity in today’s market, where consumers are increasingly discerning and demand brands that align with their values. IT Cosmetics, a brand founded on the premise of honest and relatable beauty, served as a compelling example of this principle. Kern Lima shared her own experiences navigating the challenges of building a beauty brand, emphasizing the importance of perseverance and staying true to one’s vision. Both women agreed that storytelling is a powerful tool for connecting with consumers and building a loyal following. Markle specifically mentioned Oprah's exceptional storytelling abilities and the impact they've had on her own approach to sharing her experiences and building a community. This podcast episode provides a rare insight into the mind of Meghan Markle as she navigates the world of entrepreneurship. It's a testament to the power of mentorship and the enduring influence of Oprah Winfrey, showcasing a shared commitment to authenticity, connection, and making a positive impact on the world. The conversation leaves listeners eager to see how Markle continues to evolve her brand and inspire others along the way.
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