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Australia's breakfast television landscape remains firmly dominated by Seven Network's Sunrise, Weekend Sunrise, and The Morning Show. New ratings data confirms their continued success, with all three programs experiencing a significant boost in viewership throughout 2025. This solidifies their positions as the go-to sources for Australians seeking their daily dose of news, weather, and entertainment as they start their day.

For years, Sunrise has held the crown as Australia's most-watched breakfast program, and 2025 proves no different. The show, known for its lively presenters, comprehensive news coverage, and engaging segments, has once again captured the hearts and minds of viewers. The increase in viewership suggests a growing reliance on Sunrise for up-to-the-minute information and a trusted perspective on current affairs.

Weekend Sunrise, the program’s Saturday and Sunday edition, has also seen impressive growth. The weekend format allows for a more relaxed and in-depth approach to storytelling, often featuring travel segments, lifestyle tips, and interviews with personalities from various fields. This broadened appeal clearly resonates with viewers looking for a different pace on their weekends.

The Morning Show, co-hosted by Kylie Gillies and Will Kirk, has consistently provided a balanced blend of news, entertainment, and lifestyle content. Its popularity stems from its ability to tackle serious issues while maintaining a lighthearted and relatable tone. The recent viewership increase signals a growing appreciation for the show's unique approach to morning television.

What's Driving the Viewership Surge?

Several factors likely contribute to the continued success of these programs. In an increasingly fragmented media landscape, Sunrise, Weekend Sunrise, and The Morning Show offer a consistent and reliable source of information. Their established brands and familiar faces foster a sense of trust and loyalty among viewers.

Furthermore, the programs have adapted well to the changing media consumption habits of Australians. They maintain a strong presence on social media, engaging with viewers and providing behind-the-scenes content. Their online platforms offer a convenient way for viewers to catch up on segments they may have missed.

The quality of the presenters also plays a crucial role. The teams behind each program are experienced and engaging, able to connect with viewers on a personal level. Their ability to deliver news with both authority and warmth is a key differentiator.

Looking Ahead

With the continued growth in viewership, Sunrise, Weekend Sunrise, and The Morning Show are poised to remain dominant forces in Australian breakfast television for the foreseeable future. The Seven Network will undoubtedly continue to invest in these programs, ensuring they remain fresh, relevant, and engaging for viewers.

The competition remains fierce, but these three shows have proven their resilience and their ability to adapt to the ever-changing media landscape. Australians clearly value the combination of news, entertainment, and community that these programs offer, and that’s what keeps them coming back for more.