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Netflix's Wednesday has taken the world by storm, and Australia is no exception. The macabre series has ignited a fervent fandom unlike almost anything else we've seen. But what's the secret to its appeal? Director Tim Burton, star Gwendoline Christie (who plays Principal Weems), and the show's creators, Alfred Gough and Miles Millar, share their insights into why Wednesday resonates so deeply with audiences, particularly here in Oz.

From the moment Wednesday Addams (Jenna Ortega) arrives at Nevermore Academy, a school for outcasts, we’re drawn into a world of gothic mystery, supernatural intrigue, and delightfully dark humour. But the show's success isn't just about its spooky setting or intriguing plot. It's about the characters, the themes, and the way it taps into something universal within us.

“I think it’s the combination of the darkness and the humour,” explains Tim Burton, the visionary director known for his distinctive aesthetic. “Wednesday is a character who doesn’t conform, who questions everything, and who has a very particular point of view. People connect with that because we all feel like outsiders at times.”

Gwendoline Christie, who delivers a brilliantly nuanced performance as Principal Weems, adds, “The show explores themes of belonging, identity, and acceptance. It’s about finding your place in the world, even if you’re a little different. And who doesn’t want to feel like they belong?” She laughs. “Plus, the costumes are incredible!”

Alfred Gough and Miles Millar, the showrunners, highlight the importance of the source material. “The Addams Family has always been iconic,” says Gough. “But we wanted to reimagine it for a new generation, to explore Wednesday’s character in a deeper, more nuanced way.” Millar adds, “We wanted to create a show that was both entertaining and thought-provoking, something that would appeal to a wide range of audiences.”

The series’ popularity in Australia can likely be attributed to a number of factors. Australians have a long-standing appreciation for dark humour and gothic aesthetics. Plus, the show’s exploration of themes like friendship, family, and self-discovery resonates with viewers of all ages. The strong female leads, particularly Wednesday and Principal Weems, are also a significant draw. In a world often dominated by male characters, seeing complex, powerful women in leading roles is incredibly appealing.

But perhaps the biggest reason for Wednesday’s success is its ability to create a community. Fans are sharing theories, creating fan art, and discussing their favourite moments online. The show has sparked a vibrant online conversation, and it’s clear that the fandom is here to stay.

“The response has been overwhelming,” admits Millar. “We’re so grateful to the fans for their passion and enthusiasm. We’re already thinking about season two and how we can continue to explore Wednesday’s world.” So, get ready, Australia. The dark and delightful world of Wednesday is just getting started.