9-Hour Film Exposes Alarming Teen Smartphone Addiction: 'Don't Look Down'
2025-01-23
campaignbriefasia.com
MullenLowe MENA has launched a thought-provoking nine-hour film, 'Don't Look Down', to raise awareness about the growing concern of smartphone addiction among teenagers. In collaboration with Fixby, this groundbreaking film sheds light on the negative impact of excessive screen time on teens' mental health and wellbeing. With the increasing prevalence of mobile phone addiction, this documentary-style film aims to spark a conversation about responsible digital habits and digital wellness. By highlighting the risks of smartphone addiction, MullenLowe MENA hopes to encourage parents and caregivers to take action and promote healthy smartphone use among teenagers.
