Chinese artist WINWIN ends contract with SM Entertainment and NCT
Chinese singer and dancer WINWIN has officially terminated his exclusive contract with SM Entertainment, ending his tenure with the group NCT.
Contract Termination Details
WINWIN, born Wong Kun, has concluded his professional relationship with SM Entertainment. The decision marks the end of his formal membership within the multi-unit boy group NCT, specifically his involvement with the sub-unit WayV.
The departure follows a period of transition for the artist, who has been focusing on solo activities and projects within the Chinese market. While the artist will no longer be managed by the Seoul-based agency, the exact terms regarding his future management and solo career trajectory remain undisclosed.
Impact on NCT and WayWay
The exit of WINWIN impacts the group dynamics of WayV, the China-based unit under the NCT umbrella. Since his debut, WINWIN has been a central figure in the group's performance and identity. SM Entertainment has historically managed the group's operations through localised structures to cater to the Mandopop market.
- Artist: WINWIN (Wong Kun)
- Agency: SM Entertainment
- Affiliated Group: NCT / WayV
- Status: Contract terminated
Future Career Direction
Following the conclusion of his exclusive contract, WINWIN is expected to pursue independent activities. Industry observers note that many artists transitioning from large K-pop agencies to independent or local Chinese management focus on individual branding, acting roles, and solo music releases tailored to regional audiences.
SM Entertainment has not provided a specific timeline regarding the handover of his current obligations or any upcoming solo engagements scheduled under his former management. Fans of the artist are awaiting official announcements regarding his new professional representation and upcoming projects.
