Soderbergh launches 'Production 02074' app as 'Jaws' tribute
Filmmaker Steven Soderbergh has released 'Production 02074', a unique tribute app exploring the making of the classic shark thriller 'Jaws'.
A cinematic labour of love
Renowned director Steven Soderbergh has unveiled an inventive new digital format through the launch of 'Production 02074'. The app serves as a dedicated tribute to Steven Spielberg’s groundbreaking shark thriller, Jaws, offering an immersive look at the film's legendary production history and the creative challenges faced during its creation.
The project is being described as a significant personal undertaking for Soderbergh. The director has personally invested in the complex design and technical build of the application, aiming to create an engaging way for audiences to experience the story behind the scenes of one of cinema's most influential blockbusters.
Supporting animal welfare
For those interested in exploring this piece of film history, the app is priced at $24.99. In a meaningful move, all proceeds generated from the sales will be donated directly to an animal charity, ensuring the project gives back to the natural world.
- App Title: Production 02074
- Price: $24.99
- Core Theme: The making of 'Jaws'
- Charity: All proceeds benefit animal welfare
Innovative digital storytelling
By utilising a fresh format to explore the making-of process, Soderbergh is attempting to redefine how film history is consumed. Rather than a standard documentary, 'Production 02074' provides a bespoke digital environment that honours the legacy of Spielberg's work while supporting charitable causes.
