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Estée Lauder's $100 Billion Loss: How a Chinese Market Gamble Impacted the Luxury Brand

2025-02-03Fortune
Estée Lauder's $100 Billion Loss: How a Chinese Market Gamble Impacted the Luxury Brand

The past three years have been tumultuous for Estée Lauder, the renowned maker of Aveda, Clinique, and MAC. With a staggering $100 billion loss in value, the luxury brand's big bet on the Chinese market has backfired. As the beauty industry continues ...Read more

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