Estée Lauder's $100 Billion Loss: How a Chinese Market Gamble Impacted the Luxury Brand
![Estée Lauder's $100 Billion Loss: How a Chinese Market Gamble Impacted the Luxury Brand](https://fortune.com/img-assets/wp-content/uploads/2025/01/GettyImages-1439676876-e1738355009464.jpg?resize=1200,600)
The past three years have been tumultuous for Estée Lauder, the renowned maker of Aveda, Clinique, and MAC. With a staggering $100 billion loss in value, the luxury brand's big bet on the Chinese market has backfired. As the beauty industry continues ...Read more