Jellycat's $250 Million Boom: How Gen Z Fell in Love with Plushies Again
2025-02-16Fortune on MSN.com
The COVID-19 pandemic sparked a surge in demand for comfort items, with young adults turning to Jellycat plush toys for solace. Experts attribute the company's $250 million rise to a combination of factors, including scarcity, clever marketing, and t ...Read more
