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A young New South Wales (NSW) farmer is using TikTok to break down the stigma surrounding mental health in the agricultural sector, a community often facing immense pressure and isolation. Tom Ware, who's been working in farming since he was just 15, has turned to the popular social media platform to share his experiences and offer support to other young farmers struggling with their mental wellbeing.

Ware's decision to speak out was spurred by a tragic event in 2021, when a colleague took their own life. This devastating loss highlighted a critical issue within the farming community – the often-silent battle with mental health challenges. “It really shook me,” Ware explains. “I realised that this was a much bigger problem than I initially thought.”

The farming lifestyle, while rewarding, can be incredibly demanding. Long hours, unpredictable weather, financial pressures, and fluctuating market conditions all contribute to a high-stress environment. The geographical isolation often experienced by farmers can exacerbate these challenges, leading to feelings of loneliness and disconnection. Ware’s own experiences working in the industry have shown him firsthand how isolating it can be, particularly for those just starting out.

Through his TikTok account, Ware shares relatable content about the realities of farm life, including the emotional toll it can take. He discusses topics like burnout, anxiety, and the importance of seeking help. The response has been overwhelmingly positive, with many young farmers reaching out to express their gratitude and share their own stories. “I’ve had so many messages from people saying they feel less alone now,” Ware says. “That's what makes it all worthwhile.”

Ware's initiative is part of a growing movement to address the mental health crisis in rural Australia. Organisations like Rural Mental Health Australia and Lifeline are working to provide support and resources to farmers and their families. However, Ware believes that breaking down the stigma surrounding mental health is crucial. “It’s okay to not be okay,” he emphasises. “There’s no shame in asking for help.”

His TikTok videos are not just about sharing personal experiences; they’re also about providing practical advice and information. He regularly shares resources for mental health support, including phone numbers for crisis hotlines and links to online counselling services. He also encourages viewers to connect with others in their community and to seek professional help when needed.

Tom Ware’s story is a powerful reminder of the importance of mental health awareness and support, particularly within the agricultural sector. By bravely sharing his own journey on TikTok, he’s helping to create a more open and supportive environment for young farmers across Australia. It's a testament to the power of social media to connect individuals, raise awareness, and ultimately, save lives.