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Celsius Revolutionizes the Beverage Industry with a Lifestyle Brand Beyond Just Energy Drinks

Food Dive

Celsius is redefining the beverage landscape by expanding its portfolio to include a hydration offering, marking a significant shift towards becoming a lifestyle brand that caters to consumers' diverse needs throughout the day. With plans to venture into new categories, Celsius aims to connect with a broader audience, providing a range of products that not only boost energy but also promote overall wellness and healthy living, making it a leader in the functional beverage market with a focus on fitness and nutrition.