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Meghan's Lifestyle Brand Gets a Refresh: Introducing As Ever

BBC on MSN.com

The Duchess of Sussex, Meghan, has unveiled a new identity for her lifestyle range, dubbed As Ever, marking a new chapter for the brand. Previously known as American Riviera Orchard, the rebranding comes after social media teasers showcased celebrities enjoying pots of jam, hinting at a fresh start. With a focus on wellness and self-care, As Ever is set to offer a range of products, including artisanal jams and lifestyle essentials, catering to those seeking a balanced and healthy lifestyle, with a touch of luxury and sustainability.