Fremantle Legend Matthew Pavlich Lands Top Job: Named CEO of Sydney Swans

2025-08-05
Fremantle Legend Matthew Pavlich Lands Top Job: Named CEO of Sydney Swans
Sydney Morning Herald

In a surprising and significant move for the Australian Football League (AFL), former Fremantle captain Matthew Pavlich is set to become the new Chief Executive Officer (CEO) of the Sydney Swans. The announcement, expected to be made at a media conference this morning, marks a new chapter for both Pavlich and the iconic Sydney club.

Pavlich, a beloved figure in Western Australian football and a prominent sports presenter for Nine News Perth, brings a wealth of experience and leadership qualities to the role. His appointment follows the departure of Tom Harley, who stepped down earlier this year after several years at the helm.

A Storied Career and Transition to Media

Matthew Pavlich’s name is synonymous with Fremantle Football Club. He captained the Dockers for a remarkable decade (2008-2017), leading them to a historic Grand Final appearance in 2013. His on-field dedication, skill, and sportsmanship earned him widespread respect and admiration from fans and peers alike. He played a record 253 games for Fremantle, cementing his legacy as one of the club's greatest ever players. After retiring from AFL in 2017, Pavlich transitioned seamlessly into a career in media, quickly establishing himself as a respected and insightful sports presenter on Nine News Perth.

Why Pavlich for the Swans?

The Sydney Swans are known for their strong culture and commitment to excellence, both on and off the field. The club’s board clearly believe that Pavlich's leadership experience, combined with his understanding of the AFL landscape and his media presence, make him the ideal candidate to guide the Swans into the future. His appointment signals a desire to bring a fresh perspective and a strong focus on building relationships within the club and the broader community.

“Matthew is a highly respected figure in the AFL community, and we are thrilled to welcome him to the Sydney Swans,” said a spokesperson for the club. “His playing career speaks for itself, and we are confident that he will bring a strong and steady hand to the CEO role.”

What to Expect Under Pavlich’s Leadership?

While it's early days, expectations are high for Pavlich’s tenure. Observers anticipate a focus on maintaining the Swans’ strong on-field performance, while also prioritizing player welfare, developing talent within the club, and strengthening the connection between the team and its passionate supporter base. His media background suggests he'll be adept at communicating the club’s vision and values to the public.

The media conference this morning promises to be a significant event, offering further insights into Pavlich’s plans for the Sydney Swans and his vision for the future of the club. It’s a momentous occasion for the AFL and a testament to the enduring legacy of Matthew Pavlich.

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