xAnts

Miami, FL – A new yerba mate beverage brand, SOLLOS, founded by Barron Trump, has officially launched, offering a single Pineapple + Coconut flavour at a price of $39 for a pack of cans. The company, which bills itself as “built around the Florida lifestyle,” began selling its product online earlier this week.

SOLLOS’s website describes the beverage as a “flawless” blend of pineapple and coconut, positioned as a premium energy drink alternative. The brand’s name, SOLLOS, is a play on the Spanish word for “solos,” meaning “alone,” and hints at a focus on individual energy and focus.

The $39 price point for a 12-pack has drawn attention online, with consumers noting the high cost compared to other energy drinks and yerba mate brands. The website details the sourcing of ingredients and the production process, emphasizing a commitment to quality and a unique flavour profile.

While details about Barron Trump’s direct involvement in the company’s operations remain limited, the brand’s website prominently features his name and image, associating the product with the former First Son. The launch follows previous reports indicating the development of the beverage, highlighting a growing interest in the yerba mate market and a new venture for the Trump family.

The company's online store is currently the only avenue for purchasing SOLLOS. Further expansion and distribution plans have not yet been announced.