Beyond Sightseeing: How Lifestyle Sports are Redefining Canadian Travel Experiences
2025-07-16

Skift
- Tap into a Growing Market: Canadian travellers are increasingly seeking active and engaging experiences. Lifestyle sports like running, pickleball, tennis, and golf are leading the charge, offering hotels and destinations a powerful way to attract high-value guests.
- More Than Just a Game: We explore how these sports are transforming travel, from specialized resorts to curated group trips, and the opportunities this presents for Canadian tourism.
- The Rise of the 'Athletic Tourist': Discover why the 'athletic tourist' is becoming a key demographic and how businesses can cater to their unique needs and desires.