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Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business

2025-01-20MSN
Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business

That ethos revolves around the brand's prerogative to help enable people to become happier, healthier and improve their mental well-being through exercise. ...Read more

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