India Offers Luxury 'Lifestyle Managers' for Wealthy
A new service catering to India’s affluent is emerging: lifestyle managers who handle everyday tasks and chores. These professionals are essentially personal assistants for the wealthy, taking on responsibilities ranging from scheduling appointments to managing household affairs.
The individuals providing this service are typically educated professionals in their 20s and 30s. Many are recruited from backgrounds in luxury hospitality, airlines, and high-end customer service, bringing a wealth of experience in dealing with demanding clients and complex logistical challenges. Their skills extend beyond traditional domestic duties, allowing them to effectively manage a wide array of personal and household needs.
Equipped with laptops and tablets, these lifestyle managers present a modern image, more akin to corporate consultants than traditional domestic staff. This reflects a shift in the service’s approach, emphasizing efficiency, discretion, and a professional demeanor. The demand for such services is reportedly growing alongside India’s expanding upper class, highlighting a desire for convenience and a focus on maximizing leisure time amongst the nation’s wealthiest individuals.