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Burberry turns to 'spirit of Britain' in revival push

2024-11-14

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Burberry turns to 'spirit of Britain' in revival push

Burberry's new chief executive has vowed to focus the brand on the "spirit of Britain" as he seeks to revive the ailing company. Joshua Schulman, who took over as chief executive in July, said Burberry would emphasise its "quintessentially British .. undefined