Aankhon Ki Gustaakhiyan Box Office: Vikrant Massey & Shanaya Kapoor's Film Sees Slow Start, Collects ₹73 Lakh in Two Days
Aankhon Ki Gustaakhiyan Box Office Performance: A Measured Start for Vikrant Massey and Shanaya Kapoor
Vikrant Massey and Shanaya Kapoor's much-anticipated romantic drama, Aankhon Ki Gustaakhiyan, has had a rather subdued start at the Indian box office. While the film did see a slight uptick in collections on its second day, the overall performance remains a cause for concern for those invested in the project.
Day 1 & 2 Earnings: The film reportedly earned approximately ₹43 lakh on its opening day. This was followed by a marginal increase on Saturday, adding another ₹30 lakh to the total. As of now, the cumulative box office earnings for Aankhon Ki Gustaakhiyan stand at ₹73 lakh.
Analysis of the Performance: The modest collections are surprising, considering the buzz surrounding the film and the popularity of lead actors Vikrant Massey, known for his impactful performances in films like Chhapaak and Lootera, and the rising star Shanaya Kapoor, making her Bollywood debut. Industry experts are attributing the slow start to several factors, including competition from recently released films and perhaps a lack of widespread appeal of the romantic genre in the current market.
Genre & Expectations: Aankhon Ki Gustaakhiyan is a romantic drama, a genre that has historically performed well in Bollywood. However, the current trend seems to favor action and comedy films. The film's success heavily relies on strong word-of-mouth and positive reviews, which could potentially drive audiences to theatres over the weekend.
Marketing and Promotion: While the film's trailer and promotional material generated some initial interest, some critics felt that the marketing campaign could have been more aggressive to reach a broader audience. A stronger push in the days leading up to the release might have helped boost initial ticket sales.
Future Prospects: The coming days are crucial for Aankhon Ki Gustaakhiyan. A significant jump in collections on Sunday is essential to salvage the film's box office prospects. The film's performance will also be closely watched as an indicator of the current state of the romantic drama genre in Bollywood.
The team behind Aankhon Ki Gustaakhiyan will be hoping that positive reviews and audience appreciation will translate into increased footfall in the coming days. For now the film faces an uphill battle to prove its worth at the box office.