Vijay Deverakonda Clarifies Gaming App Promotion to ED: 'I Made It Explicit'
Hyderabad: In a recent development, actor Vijay Deverakonda appeared before the Enforcement Directorate (ED) office in Basheerbagh, Hyderabad, on Wednesday, August 6, 2025. The actor was summoned to address allegations concerning the promotion of a gaming application. This appearance marks a significant chapter in the ongoing investigation.
The ED’s inquiry stems from concerns regarding Deverakonda’s involvement in promoting a particular mobile gaming app. Sources close to the actor have stated that Deverakonda, during his questioning, provided a detailed explanation to the ED officers, asserting that he had clearly communicated his role as a promoter. He emphasized that his involvement was explicitly defined and agreed upon.
The case revolves around potential violations of advertising and consumer protection laws related to the gaming app. The ED is investigating whether the app's promotion adhered to all regulatory guidelines and whether consumers were adequately informed about the nature of the app and any associated risks.
Deverakonda's appearance before the ED comes amidst growing scrutiny of influencer marketing and celebrity endorsements in India. Regulators are increasingly focused on ensuring transparency and accountability in these promotional activities, particularly within the rapidly expanding online gaming sector. The actor's case is being closely watched as a potential precedent for future investigations.
The actor's legal team has expressed confidence that Deverakonda will fully cooperate with the investigation and that the truth will ultimately prevail. They maintain that he acted in good faith and that his promotional activities were conducted in compliance with all applicable laws and regulations.
This development has sparked considerable discussion within the Telugu film industry and among Deverakonda’s fanbase. Many have voiced their support for the actor, while others await the outcome of the ED’s investigation. The actor's reputation, which has been carefully cultivated over years of successful films, is undoubtedly on the line.
The ED is expected to continue its investigation, potentially summoning additional individuals associated with the gaming app and its promotional campaigns. The outcome of this case could have far-reaching implications for the influencer marketing landscape in India, setting a new standard for transparency and accountability. Further updates are expected as the investigation progresses.
Stay tuned for more updates on this developing story.