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Get ready for a groundbreaking shift in Indian entertainment! The prestigious Screen Awards 2025 are embracing the digital age, making their debut as a 'digital-first' event exclusively on YouTube. This marks a significant cultural milestone, bringing the glitz and glamour of the awards directly to millions of viewers across India and beyond.

Speaking at the announcement, Anant Goenka, Executive Director of The Indian Express, highlighted the strategic partnership. “This collaboration with YouTube is a natural progression for the Screen Awards, allowing us to reach a broader audience and celebrate the best in Indian cinema in a dynamic, accessible format,” he stated. The move reflects the evolving media landscape and the increasing popularity of online platforms for entertainment consumption.

Gunjan Soni, Country Managing Director - YouTube India, expressed excitement about hosting the Screen Awards. “YouTube is thrilled to partner with The Indian Express and the Screen Awards to bring this iconic event to our platform. We’re committed to supporting the growth of the Indian entertainment industry and providing a world-class viewing experience for our users.” Soni emphasized YouTube's reach and capabilities in delivering high-quality live streaming and on-demand content.

The Screen Awards, known for recognizing excellence in Indian cinema, have a rich history and a dedicated following. Priyanka Sinha Jha, Curator - Screen Awards, added, “We’re incredibly excited about this new chapter for the Screen Awards. The digital-first approach allows us to innovate with the format, engage with viewers in real-time, and showcase the incredible talent that makes Indian cinema so vibrant and beloved.”

What to Expect from Screen Awards 2025 on YouTube:

• Live Streaming: Tune in for the grand event live on the official Screen Awards YouTube channel.
• Exclusive Content: Expect behind-the-scenes glimpses, interviews with nominees, and special segments leading up to the awards.
• Interactive Experience: Engage with the show through live polls, Q&A sessions, and social media integration.
• On-Demand Viewing: Missed the live event? Catch the full show and highlights on YouTube anytime, anywhere.

This digital-first strategy promises to redefine the way Indian entertainment awards are experienced, ushering in a new era of accessibility and engagement for fans of Indian cinema. Mark your calendars and subscribe to the Screen Awards YouTube channel to stay updated on all the exciting developments!

Don't miss the Screen Awards 2025 – only on YouTube!