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From Mixue to Chagee, how Chinese milk tea chains are now outpacing Taiwanese and local brands

2024-12-13

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From Mixue to Chagee, how Chinese milk tea chains are now outpacing Taiwanese and local brands

The milk tea market in Malaysia has seen a shift, with newer Chinese brands like Mixue and Chagee dominating the landscape, while some earlier franchises have struggled to stay relevant. Chinese ...Read more

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