xAnts

Barron Trump, son of former US President Donald Trump, has launched a yerba mate beverage company called SOLLOS, selling packs of cans for $39. The brand, described as being 'built around the Florida lifestyle,' debuted recently with a single flavour offering.

SOLLOS's initial product is a Pineapple + Coconut yerba mate. The company’s website and promotional materials highlight the flavour combination, claiming it is 'flawless'. The cans are sold in packs, and the $39 price point reflects the branding and positioning of the product.

While details about Barron Trump’s direct involvement in the company’s operations remain limited, the launch has garnered attention online. The brand’s website features imagery evocative of a luxury lifestyle, aligning with the perceived image of the Trump family. Yerba mate is a traditional South American caffeinated beverage, gaining popularity in other parts of the world as a healthier alternative to traditional energy drinks.

SOLLOS is currently available for purchase online, with shipping options available. The brand’s marketing emphasizes a premium experience and a connection to the Florida region.