India's Wealthy Hire 'Lifestyle Managers' for Daily Tasks
India’s affluent are increasingly turning to “lifestyle managers” to handle everyday chores, a new service catering to the demands of high-net-worth individuals.
These professionals, typically in their 20s and 30s, are being recruited from luxury hospitality, airlines, and customer service sectors. The service aims to alleviate the burden of routine tasks for busy, wealthy clients, allowing them to focus on other priorities.
Unlike traditional domestic staff, lifestyle managers are equipped with laptops and tablets, presenting a more corporate and consulting-style approach. Their duties can range from managing household errands and scheduling appointments to coordinating travel arrangements and overseeing home maintenance. The growing demand reflects a broader trend of outsourcing personal tasks among India’s elite, driven by time constraints and a desire for greater convenience.
The rise of this service highlights the evolving needs of a rapidly growing wealthy population in India, and the increasing sophistication of service offerings designed to cater to their lifestyle.
