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Johannesburg, South Africa – Get ready to blend your love for adventure with a touch of classic style! Toyota South Africa Motors (TSAM) has teamed up with iconic leisurewear brand, Old School, to launch a brand-new lifestyle collection that’s turning heads. This isn’t just about clothes; it’s a celebration of Toyota’s enduring legacy and its deep connection with South African culture.

A Partnership Rooted in Heritage

For decades, Toyota has been synonymous with reliability, innovation, and a spirit of exploration in South Africa. Old School, known for its timeless designs and comfortable, high-quality leisurewear, perfectly complements this image. The collaboration brings together two established brands, each with a strong following and a shared commitment to quality and authenticity.

What to Expect from the Collection

The Toyota x Old School collection offers a range of apparel designed for everyday wear, blending Toyota’s iconic branding with Old School’s signature style. Think comfortable hoodies, stylish tees, durable caps, and versatile bags – all featuring subtle nods to Toyota’s heritage and the spirit of the open road. The range caters to both men and women, ensuring everyone can represent their love for Toyota in style.

“This partnership is incredibly exciting for us,” says Leon Theron, Senior Marketing Manager at Toyota South Africa Motors. “It allows us to connect with our customers on a different level, offering them a way to express their passion for Toyota beyond the driving experience. We believe the Old School brand resonates with our values of quality, durability, and a connection to the outdoors.”

More Than Just Merchandise

The launch isn't just about selling clothes. TSAM and Old School are planning a series of events and activations to showcase the collection and celebrate the partnership. Expect pop-up shops at key locations, social media contests, and opportunities to interact with both brands.

Where to Get Your Hands on the Collection

The Toyota x Old School lifestyle collection is available now! You can find it online at the Old School website and selected retailers nationwide. Don't miss out on this chance to own a piece of automotive and fashion history. It's the perfect way to show your Toyota pride!

A Winning Combination

The Toyota x Old School collaboration is a prime example of how brands can successfully merge their identities to create something truly unique and appealing. By tapping into shared values and a passion for quality, they’ve created a lifestyle collection that’s sure to be a hit with Toyota enthusiasts and fashion-conscious consumers alike.