Netflix Ups Subscription Prices, Eyes Aggressive Ad Expansion in 2025
2025-01-22
Fortune
In a bold move, Netflix has increased prices across all its subscriptions, citing a significant surge in ad revenue. Last year, the streaming giant saw its ad revenue double, and it's expected to repeat this feat in the current year. As the company sets its sights on 2025, it's poised to accelerate its ad growth, with plans to 'transition from crawl to walk' in the advertising space, potentially leveraging popular streaming trends and online video advertising to drive revenue. With its user base and content offerings continuing to expand, Netflix is well-positioned for increased ad revenue and growth in the digital marketing landscape.
