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The Bitter Tale of Craig Underwood: How a Chance Call Sparked a Sriracha Empire and a Lasting Feud

2025-01-20Fortune
The Bitter Tale of Craig Underwood: How a Chance Call Sparked a Sriracha Empire and a Lasting Feud

Meet Craig Underwood, the 82-year-old farming millionaire who inadvertently helped launch the sriracha sensation. It all began with a random call for chili peppers from the man who would become California's sriracha mogul. However, their successful p ...Read more

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