xAnts

Meet Michal and Merav Mor, a pair of extraordinary twin sisters who are redefining the intersection of elite athleticism and groundbreaking healthcare innovation. These accomplished triathletes, both holding PhDs, have transformed their relentless pursuit of peak physical performance into a multi-million dollar health-tech startup, Lumen. Their story is a compelling testament to the power of combining scientific rigor, athletic dedication, and entrepreneurial vision.

The genesis of Lumen lies in the sisters’ own experiences as competitive triathletes. Constantly striving to optimize their training and fuel their bodies for peak performance, Michal and Merav became acutely aware of the limitations in existing metabolic tracking methods. Traditional approaches were often cumbersome, inaccurate, and lacked the real-time feedback needed to truly personalize training and nutrition.

“We realized there was a huge gap in understanding how our bodies were actually using fuel during exercise,” explains Michal Mor, Lumen’s CEO. “We needed a more precise and accessible way to monitor our metabolic rate and make informed decisions about our training and nutrition.”

Driven by this need, the sisters embarked on a journey to develop a portable, non-invasive device that could accurately measure breath carbon dioxide (CO2) levels, a key indicator of metabolic rate. Their PhD backgrounds in biomedical engineering and physics proved invaluable in tackling this complex challenge. After years of research and development, Lumen was born – a sleek, pocket-sized device that provides real-time metabolic insights.

Lumen’s technology isn’t just for elite athletes. It’s designed for anyone who wants to optimize their health and fitness. By measuring metabolic rate, Lumen helps users understand how their bodies respond to different foods, exercises, and lifestyle choices. This empowers them to make data-driven decisions to improve their performance, manage their weight, and enhance their overall well-being.

The startup has garnered significant attention from investors, raising millions in funding. This success is attributed not only to the innovative technology but also to the credibility and expertise of the Mor sisters. Their combination of athletic achievement, scientific credentials, and entrepreneurial drive has resonated with investors seeking to back transformative healthcare solutions.

“Michal and Merav are not just entrepreneurs; they are domain experts,” says a venture capitalist who invested in Lumen. “They’ve lived the problem they’re solving, and they have the scientific background to build a truly innovative and impactful solution.”

Lumen’s journey is far from over. The company is continuously expanding its product capabilities and exploring new applications for its metabolic tracking technology. From personalized nutrition plans to optimizing athletic training, Lumen is poised to revolutionize the way we understand and manage our metabolic health. The twin sisters' story serves as an inspiring example of how passion, perseverance, and scientific innovation can converge to create a lasting impact on the world.