Celsius Expands Beyond Energy: Introducing a Hydration-Led Lifestyle Brand
2025-01-29
Food Dive
Celsius is redefining the beverage industry by positioning itself as a lifestyle brand, offering products that cater to consumers' daily needs. With its first major portfolio expansion, the company introduces a hydration-focused line, planning to venture into other categories that foster connections with consumers throughout the day, enhancing their overall wellness and fitness journey with healthy drinks and energy-boosting solutions, ultimately becoming a leading lifestyle beverage brand.
