Meghan Markle's Lifestyle Brand Name Change Sparks Controversy with Small Clothing Company As Ever
2025-02-19
Us Weekly
A small clothing company, As Ever, has responded to concerns after Meghan Markle, the Duchess of Sussex, rebranded her lifestyle company to the same name. The royal's decision has sparked controversy, with the clothing company addressing the issue. As Ever, a fashion brand, is now facing confusion with Markle's new lifestyle brand, which focuses on wellness and sustainability. The Duchess announced the rebranding on Instagram, leaving many wondering about the implications for the clothing company. With the rise of lifestyle brands and sustainable fashion, this naming conflict highlights the importance of brand identity and trademarking. As Ever and Meghan Markle's team have yet to comment further on the matter.
