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Meghan Markle's New Lifestyle Venture Sparks Controversy Over Brand Name Similarity

Hollywood Reporter

The Duchess of Sussex, Meghan Markle, has faced criticism for using the name 'As Ever' for her new lifestyle venture, which is also the name of an existing clothing brand in New York City. This brand name similarity has sparked controversy and raised questions about potential trademark issues. As Markle's venture aims to promote wellness and self-care, the naming conflict may impact her brand's online presence and search engine optimization. With the rise of celebrity lifestyle brands, it's essential to ensure unique branding to avoid confusion and maintain a strong online identity. Markle's team will need to navigate this challenge to establish a successful brand.