WPP CEO Mark Read Sets Sights on US Expansion Amid Remote Work Controversy
2025-01-23
Fortune on MSN.com
As WPP plans for expansion in 2025, CEO Mark Read faces challenges with his return-to-office mandate, sparking workforce unrest. With a focus on growth, Read aims to strengthen the company's US presence, but must navigate the complexities of hybrid work models and talent retention. Key to success will be finding a balance between employee flexibility and business needs, all while driving digital transformation and innovation. By addressing these concerns, WPP can thrive in the competitive advertising market.
