Elon Musk's Slash-and-Burn Tactics Backfire: Twitter's Turbulent Takeover
2025-02-07
The Associated Press
After acquiring Twitter in 2022, Elon Musk implemented drastic measures, including mass layoffs, halting rent payments, and auctioning office equipment. This startling approach aimed to boost the platform's profitability. However, the move ultimately led to chaos and controversy, putting the world's richest man under scrutiny. With Musk's leadership style being questioned, the future of Twitter remains uncertain, sparking concerns about social media management and online community engagement, including the impact on digital marketing and online advertising.