Forget millennials—Baby Boomers may soon be the biggest players in the self-care economy
![Forget millennials—Baby Boomers may soon be the biggest players in the self-care economy](https://fortune.com/img-assets/wp-content/uploads/2025/01/GettyImages-108113842-e1738274446555.jpg?resize=1200,600)
Baby Boomers' spending on wellness and self-care is growing the most compared to other generations ...Read more
Baby Boomers' spending on wellness and self-care is growing the most compared to other generations ...Read more