Celsius positioning beverage as a 'lifestyle' brand with products that go beyond energy
![Celsius positioning beverage as a 'lifestyle' brand with products that go beyond energy](https://imgproxy.divecdn.com/C4aOFRoj1DATr0JgdFarzHJb530EkE2klXtEvr-J3d8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Cb3hfR3JpZF8xX1YyLWZvdG9yLTIwMjUwMTIyMTQxOS5qcGc=.webp)
The company's first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it with more consumers. ...Read more
The company's first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it with more consumers. ...Read more