India Offers Wealthy 'Lifestyle Managers' for Daily Tasks
New Delhi – Affluent Indians are increasingly turning to 'lifestyle managers' – a novel service offering assistance with everyday chores, signalling a growing demand for convenience among the country's wealthy. The service, which is gaining traction in major Indian cities, sees professionals handling tasks ranging from grocery shopping and bill payments to travel arrangements and managing household staff.
These lifestyle managers, typically educated individuals in their 20s and 30s, are often recruited from backgrounds in luxury hospitality, airlines, or high-end customer service. The companies offering this service emphasize the managers’ expertise and discretion, portraying them as more akin to corporate consultants than traditional domestic staff. Equipped with laptops and tablets, these managers operate efficiently, providing seamless support to their clients.
The rise of this service reflects a broader trend of outsourcing personal tasks in India, driven by busy schedules and a desire for a more streamlined lifestyle. While the concept of personal assistants isn't new, the specific role of a 'lifestyle manager' – encompassing a wider range of responsibilities and often involving proactive planning and coordination – is a relatively recent development. The service caters to individuals who value time and seek to delegate non-essential tasks to maintain focus on their professional and personal priorities.
Industry analysts suggest that the demand for lifestyle managers is likely to continue growing, fuelled by the expanding upper class and the increasing adoption of technology-driven solutions for personal management. The companies providing these services are also innovating, offering bespoke packages tailored to individual client needs, including concierge services, event planning, and even pet care management.
