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Marbella, Spain – Premios Juventud (PJ), the popular Latin music awards show, is relocating its 2026 edition to Marbella, Spain, marking the first time the ceremony will be held outside of the United States. TelevisaUnivision is expanding the event with the introduction of PJ Fest, a broader experience encompassing music performances, interactive activations, and culminating in the main Premios Juventud awards show.

The decision to host PJ in Spain represents a significant strategic move for TelevisaUnivision, aiming to broaden the awards show's reach and appeal within the global Latin community. Marbella, a coastal city in the province of Málaga, was selected as the host location. Details regarding specific dates, venues, and participating artists for the 2026 event are yet to be announced.

PJ Fest is intended to enhance the overall Premios Juventud experience by offering fans a wider range of entertainment and engagement opportunities beyond the televised awards ceremony. The format will include musical performances from prominent Latin artists, brand activations, and other interactive elements designed to create a vibrant and immersive atmosphere. The grand finale will, of course, be the Premios Juventud awards show itself, celebrating the achievements of Latin music artists and entertainers.

TelevisaUnivision has not provided further details on the rationale behind selecting Marbella specifically, but the choice likely reflects the region’s popularity as a tourist destination and its strong cultural ties to Latin America. This move signifies a continued effort by the media conglomerate to expand its international presence and cater to the growing demand for Latin entertainment content worldwide. The network expects PJ Fest and the Spanish edition of Premios Juventud to generate considerable excitement and attract a large audience both in Spain and across the Americas.