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FIFA has announced that Shakira will be a prominent figure throughout the 2026 FIFA World Cup, marking a significant shift in the tournament's promotional strategy. The announcement, made by FIFA officials, indicates Shakira’s involvement will span the entirety of the event, rather than a single performance as has been tradition.

Details regarding the specific nature of Shakira's role remain limited. However, the scope of her participation suggests a more integrated presence within the World Cup's branding, marketing, and potentially even ceremonial aspects. This is a departure from previous World Cups where artists typically performed during the opening or closing ceremonies.

The 2026 World Cup, co-hosted by the United States, Canada, and Mexico, is expected to be the largest in history, featuring 48 teams. This expanded format and multi-nation hosting likely influenced FIFA's decision to seek a high-profile, globally recognized artist like Shakira to help generate excitement and broaden the tournament’s appeal. Shakira, a Colombian singer and songwriter, is known worldwide for hits like “Hips Don't Lie” and “Whenever, Wherever,” and has consistently drawn massive audiences throughout her career.

FIFA's move to feature Shakira prominently throughout the 2026 World Cup signals a potential new era in how the organization leverages musical talent to promote the tournament globally. Further announcements regarding her specific involvement are anticipated in the coming months.