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Meghan Markle's 'As Ever' Brand Faces Harsh Criticism: Marketing Expert Calls It 'Awful'

Caserta Focus

Washington, July 22nd – Meghan Markle's latest venture, the lifestyle brand 'As Ever,' has been met with a wave of criticism, with a prominent marketing expert describing both its launch and concept as among the worst he's ever witnessed. This harsh assessment comes from Phillip Millar, a Canadian lawyer and branding specialist, who shared his candid opinion with Daily Crown.

The 'As Ever' brand, positioned as a purveyor of curated lifestyle goods, launched to considerable anticipation. However, Millar's critique suggests the execution fell far short of expectations. He didn't mince words, stating the brand's foundation and initial rollout were fundamentally flawed.

What Went Wrong?

Millar's criticism isn't just about aesthetics or marketing buzz. He implies deeper issues with the brand's strategy. The initial rollout, which included a handwritten note from Markle and a limited selection of items, was perceived by some as exclusive and inaccessible. This, combined with the brand's vague positioning and lack of a clear narrative, appears to have contributed to the negative reaction.

“The launch and the concept are probably among the worst I've ever seen,” Millar reportedly stated, highlighting the significant challenge Markle faces in establishing a successful independent brand after her royal association.

The Pressure of Royal Legacy

Markle’s journey to establish a brand outside the royal family has been closely watched. While many applaud her entrepreneurial spirit, the shadow of her past role inevitably influences public perception. The expectation is high, and any misstep is amplified.

Experts suggest that Markle's team needs to reassess the brand's identity, clearly define its target audience, and craft a compelling story that resonates with consumers. Simply relying on her name and past fame isn't enough to sustain a successful brand in today's competitive market.

Can 'As Ever' Recover?

Despite the initial setback, it's not necessarily a death knell for 'As Ever.' Brands can pivot and adapt. However, a significant overhaul is likely required. This includes refining the brand's messaging, broadening its product offerings, and potentially re-evaluating its pricing strategy. The key will be to demonstrate a clear understanding of the market and a commitment to delivering genuine value to consumers.

The situation serves as a cautionary tale for any celebrity venturing into the world of entrepreneurship, particularly those with a pre-existing public image. Building a brand requires more than just a name; it demands a thoughtful strategy, impeccable execution, and a constant willingness to adapt to changing consumer preferences. The future of 'As Ever' hinges on Markle’s ability to address these challenges and redefine her brand's narrative.