Chiara Ferragni's Fenice Secures €6.4 Million Capital Increase, But Faces Unexpected Twist
2025-03-10
Il Messaggero
In a move to avoid bankruptcy, Fenice, the company behind Chiara Ferragni's brands, has successfully approved a €6.4 million capital increase. However, one shareholder has unexpectedly withdrawn, leaving the influencer to cover their share. This development comes as a surprise, with Ferragni now shouldering additional financial responsibility. The capital increase is expected to provide a much-needed boost to the company's finances, utilizing digital marketing strategies and e-commerce solutions to drive growth. With this investment, Fenice aims to expand its online presence and strengthen its position in the fashion industry, leveraging popular keywords like fashion entrepreneurship and social media marketing.