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Tara Bernerd is a name synonymous with opulent luxury and innovative design, particularly within the world of hotels. As the founder of Tara Bernerd and Partners, she's crafted some of the most breathtaking and highly sought-after hotel spaces globally. But who is the woman behind these stunning creations, and what's next for this visionary designer?

We sat down with Tara to delve into her design philosophy, her favourite travel escapes (which undoubtedly influence her work), her exciting new homeware collections, and a sneak peek at her upcoming book – a project promising to offer invaluable insights into the world of luxury hospitality.

The Bernerd Design DNA: Blending Heritage with Modernity

Bernerd's signature style is instantly recognisable: a sophisticated blend of classic elegance and contemporary cool. She’s masterful at weaving in historical elements, respecting the building's original character while injecting a fresh, modern perspective. “It's about understanding the story of a place,” she explains. “Every hotel has a history, a location, a unique identity. My job is to honour that and then elevate it, creating a space that feels both timeless and utterly modern.”

Think of The Savoy in London, where Bernerd oversaw a significant refurbishment. She didn't simply slap on a modern veneer; instead, she meticulously preserved the hotel's Art Deco heritage while introducing contemporary amenities and a renewed sense of glamour. This approach, she says, is key to creating lasting appeal.

Beyond the Hotel Walls: Tara's Travel Inspirations

A passionate globetrotter, Tara draws inspiration from her travels across the globe. “Travel is absolutely crucial to my creative process,” she reveals. “Experiencing different cultures, observing architecture, soaking in the atmosphere – it all feeds into my design thinking.”

From the vibrant colours of Marrakech to the understated elegance of Kyoto, each destination leaves its mark on her aesthetic. She speaks fondly of exploring antique markets in Italy, where she often unearths unique pieces that find their way into her projects. “It’s about finding those little treasures, the things that tell a story,” she says.

Bringing Luxury Home: New Homeware Collections

Tara’s design prowess isn’t confined to hotels. She’s recently launched a series of homeware collections, extending her signature style to the domestic realm. These collections, characterised by their understated luxury and meticulous attention to detail, offer a taste of the Bernerd aesthetic for the everyday home.

Expect luxurious textiles, handcrafted ceramics, and bespoke furniture pieces – all designed to create a sense of calm and sophistication. “I wanted to create pieces that people would cherish, that would last a lifetime,” she explains. “Things that bring a little bit of that hotel glamour into their own homes.”

A Glimpse into the Future: The Upcoming Book

Finally, we couldn’t resist asking about her upcoming book. Details are still under wraps, but Tara hints at a comprehensive exploration of luxury hotel design, offering insights into her creative process, her favourite projects, and the future of hospitality.

“It’s a passion project,” she says with a smile. “I want to share everything I’ve learned over the years, to inspire the next generation of designers and to give readers a behind-the-scenes look at the world of luxury hotels.”

Tara Bernerd's journey is a testament to the power of passion, creativity, and a deep appreciation for design. As she continues to redefine luxury hospitality and expand her influence into the homeware market, we can’t wait to see what she creates next.