Cape Town Welcomes Damon DeGraff's 'House of Forme': A Lifestyle Brand Rooted in Elegance
Cape Town's vibrant fashion scene has a fresh, sophisticated addition: Damon DeGraff's 'House of Forme'. The brand, renowned for its effortlessly chic aesthetic and focus on quality, has officially landed in the city, transforming the iconic Old Pink Elephant on Burnaby Street into a stunning showcase of DeGraff's vision.
More than just a pop-up shop, 'House of Forme' offers a curated collection of easy-to-wear, elegant clothing. The colour palette is a testament to DeGraff's refined taste, featuring soothing sage greens and vibrant coral hues that evoke a sense of relaxed luxury. The space itself is a carefully considered blend of modern design and Cape Town's unique character, creating an inviting atmosphere for shoppers.
Damon DeGraff is a name synonymous with understated elegance and a commitment to timeless style. His brand philosophy revolves around creating pieces that empower individuals to express themselves with confidence and grace. 'House of Forme' embodies this ethos, offering a selection of garments designed to seamlessly integrate into the modern South African lifestyle. Think flowing dresses, tailored separates, and comfortable yet stylish essentials – all crafted with meticulous attention to detail.
The opening of 'House of Forme' in Cape Town marks a significant moment for both the brand and the city's fashion community. It’s a chance for local shoppers to experience DeGraff's signature style firsthand and discover the quality and craftsmanship that have made his brand so successful internationally. The thoughtfully chosen soundtrack, a blend of upbeat and mellow tunes, further enhances the shopping experience, creating a relaxed and enjoyable atmosphere.
“Bringing ‘House of Forme’ home has always been a dream,” says DeGraff. “Cape Town has always held a special place in my heart, and I’m thrilled to share my brand with the incredible people here. I wanted to create a space that felt authentic and welcoming, a place where people could come to discover pieces that make them feel beautiful and confident.”
Beyond the clothing, 'House of Forme' represents a lifestyle—one of effortless sophistication, quality over quantity, and a deep appreciation for beauty. Whether you're a seasoned fashion enthusiast or simply looking to refresh your wardrobe with timeless pieces, 'House of Forme' is a destination worth visiting. It’s a testament to the power of design and a celebration of South African style.
Visit 'House of Forme' at the Old Pink Elephant, Burnaby Street, Cape Town.
